Treat your audience like poets and geniuses

I'm obsessed with Apple TV’s Ted Lasso.

I'm more obsessed with what Jason Sedakis said about creating the character.

When fleshing out the story of an American football coach turned English football gaffer, Sedakis kept in mind the words of his former improv teacher Del Close.

"Treat your audience like poets and geniuses and they will rise to the occassion."

As a person watching a parade of trumped-up hot takes, rehashed life advice, and tired listicles, it's nice to think that if we raise the standard of blogging, readers will raise their expectations.

Change the culture, change the people.